Monday, 27 July 2009

Slow Cow: The anti-energy drink

One Canadian is hoping to de-stress the world, one can at a time. Lino Fleury has created what is known as the anti-energy drink. Slow Cow is packaged like the popular Red Bull energy drink, but it has the opposite effect: "It's a balm that soothes people and takes the edge off stress," says Fleury. Under the premise that caffeine-packed drinks tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. This drink is meant to increase mental awareness while improving relaxation, without the post-effects that caffeine and other stimulants cause. Slow Cow, whose logo apparently did not amuse Red Bull, might have found a gap in a market saturated with energy drinks of every possible variety. I want to try it!

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